True blue spa bronze bombshell self-tanning lotion shade need help?

I bought true blue spa bronze bombshell self-tanning lotion shade, at bath and body works, and it has a nozzle that says "first time, pump till lotion and tanner comes out" i kept pushing the button but it always stayed white. Is it suppost to do that? Or is it suppost to change color? I also tried turning it to a shade and it still came out white. Help!